It’s day three at the Factory. Jenny O. has just played a subdued charming acoustic set to a small, enthusiastic crowd. Aside from tuning problems, which I 100% attribute to the fact that everyone who is involved on the production side of SXSW – artists, promoters, sound guys, and production companies – are exhausted right now, she was flawless.
Her music is subtle, often finger-picking the strings instead of strumming and singing hushed instead of crooning. But it works for Jenny O. in a way that not a lot of other singer songwriters can pull off. She’s got progress in her songs and hooks, which she uses most effectively in her staple tune, “Opposite Island”. “We’re standing on opposite islands” she sang to the audience. But really, we weren’t.